He says "bucket loads"

This pitch-perfect parody raises the question of what to call a parody of a parody when the former makes a more serious point than the latter (in this case, a hilarious series of Old Spice body wash commercials mocking body wash commercials).

And if you didn't think he said what I thought he said before the closing shot (a bit of a jolt, that!) and seeing it was produced by the BYU Lee Library, then your soul is purer than mine (though that'd be funny too--hey, material for another parody).

UPDATE: CNN misheard it too and bleeped it. It's a lot clearer in the "making of" segment.