Samurai vs Ninja

Many of the Japanese historical dramas on Tubi are distributed by Samurai vs Ninja. As the name makes clear, it focuses on action-oriented Edo period movies and series. I got to wondering who came up with such a great name and dug up the following.

The service launched in 2023 as a joint venture between international distributor Remow and Nihon Eiga Broadcasting, which also runs its own pay TV channel for historical dramas. Samurai vs Ninja is active in forty countries around the world.

The corporate vision statement on the Remow website sums up the underlying problems with Japanese content distribution that have been brought into stark relief by the soaring popularity of Kdrama. Well, somebody finally decided to do something about it.

We hear more and more about Japanese productions being viewed around the world. However, the number of platforms on which Japanese titles can be viewed is limited. The truth is that many users all around the world are viewing pirated copies rather than using legitimate platforms. Japanese entertainment is an expression of our culture and our identity, and we want to deliver this entertainment culture to the people of the world along with the identity of our thoughts and feelings.

Remow has identified a chronically underserved market (while NHK Cosmomedia invests in a vanishing niche with Jme TV). Samurai vs Ninja is a work in progress though I have to wonder if its appeal might prove too narrow. Maybe add "Cops vs Yakuza" to the mix next. And lean harder into licensing.

I expect that Sony will end up being taught as a case study in business schools for wisely resisting the siren song to launch its own branded streaming channel. It already owned Aniplex, an anime production and distribution company, and then purchased two established anime streaming services.

Sony subsequently merged Funimation and Crunchyroll into a worldwide operation under the Crunchyroll brand. It didn't have to spend the time and resources building the whole thing from scratch with untested original content.

Owning a bunch of content doesn't matter much if nobody knows about it and can't access it. To its credit, the Samurai vs Ninja YouTube channel is jam-packed with sample episodes and promotional material. Although for now, aside from the website, the only streaming apps are for Android and Apple.

Related links

Samurai vs Ninja (official website)
Samurai vs Ninja (YouTube channel)