BookWalker

When printing a book on paper, publishers in Japan typically pay royalties at the time of the print run. So a publisher isn't about to order a run of 100,000 books, churn out a press release boasting "100,000 books in print!" And end up shredding three-quarters of them.

Because the publisher would still be out of pocket for the royalties on those 100,000 books.

As a result, as illustrated in Sleeper Hit, a cautious publisher starts small, tracks the weekly sales numbers, and only prints a second edition when demand significantly outstrips the supply (the Japanese title of the series translates as "Print the Second Edition").

The typical long-tail manga (that didn't generate a ton of online buzz during first-run syndication) starts out with small print run. Unless brought back to life by an anime series or a live-action adaptation (or as in Sleeper Hit, a grass roots marketing push), that'll be it.

As a result, most tankoubon (paperback manga published in book format) do not stay in print for long.

But with ebooks, no published title should ever go out of print. As long as the files were archived, any manga published since the advent of digital typesetting can be easily converted to ebook format (the process is a bit tougher with text).

For Japanese emanga, BookWalker has become my online retailer of choice. You can access the English and Japanese sites with a single account and view your digital libraries in a browser or via the Android and iOS apps. (BookWalker no longer supports a desktop app.)

On the Japanese site, you can switch to the English site by clicking Global Store at the top right. On the English site, the button is labeled 日本ストア(Japan Store). One neat feature is that when you search for a manga in a series, it will return a link to the series as well.

Amazon is still worth checking out. Its prices are competitive, the Japanese Kindle store will keep growing, and it has a decent desktop app. Then again, BookWalker is no slacker when it comes to sales and specials too. All the more so given the current exchange rates.

Related links

BookWalker (Japanese)
BookWalker (English)
Kindle Store
Yes Asia