Netflix in Japanese (3)

The two major pure-play anime streamers in the North America market are Crunchyroll and Hidive. Netflix is active enough in anime to place third, but a distant third to Hidive, while Hidive places a distant second to Crunchyroll.

That's how dominate Crunchyroll has become in the anime world.

Some of my all-time favorite titles, such as Insomniacs After School, Made in Abyss, Girls und Panzer, Patlabor, Beyond the Boundary, Beautiful Bones, Tsurune, Clannad, and The Demon Girl Next Door debuted on Hidive. More recently, though, Hidive has been abandoning licenses as fast as it is acquiring new content.

Patlabor, for example. One of the best mecha series of all time. A true Mamoru Oshii classic. Gone without a trace.

As a result, the second seasons of Call of the Night and The Dangers in My Heart are the only recent titles on Hidive that have caught my interest. Separately, Netflix and Hidive don't have big enough anime catalogs to justify staying subscribed for more than a few months at a time.

With Crunchyroll, by contrast, the ongoing challenge is combing through the next season's lineup every quarter and deciding what not to watch (because I simply don't have the time).

Since entering the anime licensing arena, international distributor Remow has embraced a go wide philosophy that includes sharing content on Tubi. Remow partnering with Hidive is the stuff MBA theses are made of, but I'm not sure how plausible it would be from a bottom-line business perspective.

My solution to this problem is for Netflix to buy Hidive and combine their anime catalogs under the Hidive brand (using Netflix's streaming architecture). Netflix would preserve Hidive as a standalone pure play for subscribers like me who aren't that interested in anything else on Netflix besides anime.

Netflix could feature popular Hidive titles on its own service and Hidive would benefit from access to Netflix's licensing and production teams.

Too many players in a niche streaming market works as much to the detriment of the consumer as too few. But I doubt the FTC would condone Sony buying yet another anime distributor on top of what has become the Crunchyroll colossus.

Netflix acquiring Hidive would bring some competition back into the anime market without forcing anime fans to sign up for yet another streaming service. Netflix's platforms are much better and Netflix could inject some fresh blood into Hidive's dwindling catalog with content from its own backlist.

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