This
press release is a bit old, but I had been wondering when this market was going to open up.
Aurora Publishing, Inc. brings "passionate manga for women" to America with their new Luv Luv imprint. Extremely popular in Japan, but never before available in the U.S., "ladies comics," or redikomi, are romantic, hot and sexy manga about modern women and the men they love.
As I previously noted
here, in the romance genre, the transition from a Harlequin line such as Blaze to its manga equivalent seems a natural one.
Erica Friedman explains the differences between
josei and ladies comics
here: "To sum up, most of what we think of
shoujo, is actually
josei. And
josei manga is in no way the same thing as ladies comics."
This actually illuminates the profound differences between what is considered "acceptable" in Japan versus the U.S. Essentially, when manga are imported to the U.S., the target demographics are bumped up about five years, so
josei becomes 18+ rather than 13+.
And in the U.S., "ladies comics" would be pushed into the NC-17 category. Of course, both the feminist left and the religious right point to this kind of material as instrumental in the downfall of western civilization.
While I think
Naomi Wolf makes a good point about the use of artificial scarcity to increase the value of female sexuality, I'm more persuaded by
C.L. Hanson's argument that desire openly expressed through art better mitigates objectification.
This may be a complete non sequitur, but we speak often of Greece as the "cradle of western civilization," of democracy and human rights. Those ancient Greeks sure knew how to admire the human form.
Labels: publishing, sex, social studies