December 12, 2013
Dated celebrity endorsements
How old do you have to be to know what this group of actors has in common? Or even recognize them? And spot who is missing? Or remember when IBM made personal computers? (Click image to enlarge.)
The Personal System/2 from IBM was released in 1987. M*A*S*H premiered in the U.S. on 17 September 1972 and ended 28 February 1983. So the reference was already a bit dated, though reruns would have sustained the popularity of the series.
Maybe they thought having Harry Morgan (featured) with McLean Stevenson (not featured), and Wayne Rogers (featured) with Mike Farrell (not featured) would just be weird. Do actors hang around with the actors they replaced?
I can't remember Alan Alda doing much in the way of product endorsements and IBM probably didn't want to pay to persuade him. Ditto David Ogden Stiers, who does a lot of voice-overs for PBS. Alda was great on Scientific American Frontiers.
IBM exited the personal computer business in 2005 when it sold the division to Lenovo. That's the year I bought my ThinkPad. It still sported the IBM logo.