Sony has been on an anime buying binge of late, having purchased streaming services Funimation and Crunchyroll, along with retailer Right Stuf, which were rolled into Funimation under the Crunchyroll brand. To top that off, Sony then set its sights on Kadokawa, a much bigger prize.

Kadokawa is one of the top three publishers in Japan, ranked slightly behind Shueisha and Kodansha.

In late 2024, Kadokawa and Sony confirmed reports that Sony was in talks to acquire Kadokawa. A buyout is not off the table, but effective as of January 7, Sony will instead take a 10 percent stake in Kadokawa (in newly issued shares) as part of a "strategic capital and business alliance."

Sony does not have a traditional publishing arm. As Sony Chief Financial Officer Hiroki Totoki explained earlier this year,

Whether it's for games, films or anime, we don't have that much IP that we fostered from the beginning. We're lacking the early phase (of IP) and that's an issue for us.

Sums up the Financial Times,

Sony is betting on a multibillion dollar push into producing more original content, as part of a creation shift the Japanese tech giant hopes will win it a greater share of the three trillion dollar entertainment industry.

The alliance will give Sony first dibs on Kadokawa's enormous catalog of manga and light novels. In exchange, Kadokawa ends up with much deeper pockets that it will use for "creating, developing, and acquiring new IP." Collaborative projects being discussed include initiatives to adapt

Kadokawa's IP into live-action films and TV dramas globally, co-produce anime works, expand global distribution of Kadokawa's anime works through the Sony Group, further expand publishing of Kadokawa's games, and develop human resources to promote and expand virtual production.

Crunchyroll obviously stands to benefit from the deal too. The acquisition of Crunchroll made Sony the dominant anime distributor in North America, though with Hidive, Netflix, Amazon Prime, and Tubi actively acquiring content, it can't be technically said to hold a monopoly position.

In publishing specifically, Kadokawa still has a huge competitor in the Hitotsubashi Group.

The Hitotsubashi conglomerate includes Shogakukan, Shueisha, Hakusensha and related subsidiaries, such as Viz Media in the United States. Given that Shueisha alone is bigger than Kadokawa (and together with Shogakukan is twice its size), the Kadokawa deal likely won't trigger any antitrust issues.

The bigger risk with these sorts of mashups is that the customer, responsible for the success of the enterprise in the first place, gets lost in all the bigness.

Labels: anime, business, crunchyroll, kadokawa, manga, netflix, publishing, sony

Back in 2016, Jason Thompson opined on Gizmodo that "Manga publishing is dying." Unable to adapt to New Media, "most Japanese publishers have no coherent digital strategy and the extra step of licensing [manga] in America makes them even slower to react to change."

Yeah, I know, hindsight is 20/20, but that bit of prognostication aged rather badly. In less than a decade, Japan's manga market practically turned itself upside down and is currently the most profitable it has been in thirty years.
The shift has been reflected in the content itself, from the traditional pen and ink approach depicted in Bakuman (2013) to digital drawing tablets in Sleeper Hit (2016) and Eromanga Sensei (2017). By 2022, the digital manga market in Japan was twice the size of the print market.

I once bought Japanese manga from Honto. To take advantage of Honto's more affordable shipping rates (compared to Amazon-Japan), the entire process took about a month. Now Honto no longer stocks and ships paper books and I can get Japanese manga from BookWalker instantly.

Customer convenience is only half of the equation. Industry observer Haruyuki Nakano notes that

For some years now, publishers have been switching emphasis from traditional publishing to the rights and IP business. Shueisha had income of ¥51.1 billion for nondigital publishing in the period from June 2023 to May 2024, compared with ¥72.0 billion for digital publishing and ¥75.3 billion for business including publishing rights and sale of goods.

Hence Sony's interest in acquiring Kadokawa. Having Kadokawa under the same corporate umbrella would let Sony tap into the licensing income streams while eliminating the need to shop for content on behalf of its studios and streaming services. Because Sony would already own the IP.

Successful businesses adapt to new technology and the evolving marketplace. Traditional publishers like Kadokawa and the much bigger Hitotsubashi Group remain powerhouses in the industry. Japan's keiretsu can't turn on a dime. But once they get their bearings, it's full steam ahead.

Publishing is publishing, regardless of how the content gets distributed.

To paraphrase Seth Godin, they figured out they were in the storytelling and information business, not the newsprint business. Compared to magazines, higher quality tankoubon (print digest) sales have remained fairly robust.

Physical media is seeing a decline in video as well. Panasonic and Sony haven't updated their Blu-ray player lines since 2018. Samsung stopped making new players in 2019. LG stopped manufacturing Blu-ray players altogether. When the current inventory runs out, LG will not restock.

But just as vinyl LPs are still being pressed, there will be an ongoing demand for DVDs and Blu-Ray discs. And I am also sure that print books will outlast them all.

Labels: anime, bookwalker, business, crunchyroll, ebooks, japanese tv, kadokawa, manga, publishing, sony, viki

Seven Seas Entertainment has licensed the Twelve Kingdoms novels by Fuyumi Ono. (Just for the record, I am not involved in any way.) Shadow of the Moon, Shadow of the Sea (part 1) will be released in July 2025 in paperback format. The ebooks will also be made available on digital platforms. (Fuyumi Ono has resisted releasing the novels in electronic format. The Japanese editions are still not available from BookWalker or the Kindle store.)

TokyoPop published the English translations back in 2007. The license was not renewed and the books have gone out of print. When it comes to localizing manga and light novels, Seven Seas has a much bigger presence in the market. It makes sense that they would be handed the baton this time around.

Let's hope they make the most of the opportunity. Though it's not encouraging that only part 1 of Shadow of the Moon is being released first, rather than an omnibus edition. At that pace, publishing the entire series could take a long time.

Labels: 12 kingdoms, business, publishing, shadow, translations

I usually sign up for a full year when I enroll at Crunchyroll. Unlike Netflix and Hidive, Crunchyroll acquires new anime titles at a prodigious enough rate to keep me engaged, especially after taking a short break to watch everything worth watching on Hidive and Netflix.

Plus an annual subscription saves around sixteen bucks over the monthly rate.

Though then I recalled that my last annual subscription ran out a few days earlier than I expected it to. A little research confirmed that, according to Crunchyroll itself,

Our subscription services are billed on a 30-day cycle (or 90 days, or 360 days), not a fixed rate. Since all months do not have exactly 30 days, the billing date can fluctuate, which can result in these changes.

Ah, now it makes sense. With the more typical month-to-month payment systems, we don't mind getting screwed over in February because the seven 31-day months will make up for it. The whole system is still more irrational than it needs to be.

If I ruled the world, I'd create a calendar of twelve 30-day months with four one-day festival days for the equinoxes and solstices, plus an extra day for the New Year. Then I'd shift the year forward ten days so that the Winter Solstice fell on New Year's Eve.

In ancient times, kings and emperors issued debt relief decrees on special occasions to win the loyalty of the masses. Given the complexities of modern economies, that wouldn't work today without creating all sorts of moral hazards.

I would stipulate that no rents or interest could be charged during those five festival days. This rule would not apply to all the common per diem expenses, only to rolling monthly and yearly accrued charges.

I'm sure it would take no time at all for retailers to come up with all sorts of "Interest free!" sales.

Oh, and I would get rid of Daylight Saving Time too.

Related posts

The relative time of day
Daylight Saving (waste of) Time

Labels: business, crunchyroll, geography, hidive, netflix, politics, science, streaming, technology

GKids has agreed to become a wholly-owned subsidiary of Toho International.

Founded in 1932, Toho is one of the biggest film producers and distributors in Japan, most famous for the Godzilla franchise (including the Oscar-winning Godzilla Minus One) and the films of Akira Kurosawa and Studio Ghibli. Toho Animation has done much of its work behind the scenes, regularly showing up on the production committees of top-tier anime series such as Spy x Family, Jujutsu Kaisen, My Hero Academia, and The Apothecary Diaries.

But then earlier this year, Toho purchased animation studio Science Saru, known for The Heike Story, Scott Pigrim Takes Off, Keep Your Hands Off Eizouken! as well as an upcoming addition to the Ghost in the Shell franchise.

Toho also bought a minority stake in CoMix Wave Films, the production home of Makoto Shinkai.

The GKids catalog already includes the films of Studio Ghibli, Mamoru Hosoda, Makoto Shinkai, Hideaki Anno, and a wide selection of animated productions from across Europe. So it looks like a good fit in the content department too.

Labels: anime, business, japanese tv, movies about japan

The two major pure-play anime streamers in the North America market are Crunchyroll and Hidive. Netflix is active enough in anime to place third, but a distant third to Hidive, while Hidive places a distant second to Crunchyroll.

That's how dominate Crunchyroll has become in the anime world.

Some of my all-time favorite titles, such as Insomniacs After School, Made in Abyss, Girls und Panzer, Patlabor, Beyond the Boundary, Beautiful Bones, Tsurune, Clannad, and The Demon Girl Next Door debuted on Hidive. More recently, though, Hidive has been abandoning licenses as fast as it is acquiring new content.

Patlabor, for example. One of the best mecha series of all time. A true Mamoru Oshii classic. Gone without a trace.

As a result, the second seasons of Call of the Night and The Dangers in My Heart are the only recent titles on Hidive that have caught my interest. Separately, Netflix and Hidive don't have big enough anime catalogs to justify staying subscribed for more than a few months at a time.

With Crunchyroll, by contrast, the ongoing challenge is combing through the next season's lineup every quarter and deciding what not to watch (because I simply don't have the time).

Since entering the anime licensing arena, international distributor Remow has embraced a go wide philosophy that includes sharing content on Tubi. Remow partnering with Hidive is the stuff MBA theses are made of, but I'm not sure how plausible it would be from a bottom-line business perspective.

My solution to this problem is for Netflix to buy Hidive and combine their anime catalogs under the Hidive brand (using Netflix's streaming architecture). Netflix would preserve Hidive as a standalone pure play for subscribers like me who aren't that interested in anything else on Netflix besides anime.

Netflix could feature popular Hidive titles on its own service and Hidive would benefit from access to Netflix's licensing and production teams.

Too many players in a niche streaming market works as much to the detriment of the consumer as too few. But I doubt the FTC would condone Sony buying yet another anime distributor on top of what has become the Crunchyroll colossus.

Netflix acquiring Hidive would bring some competition back into the anime market without forcing anime fans to sign up for yet another streaming service. Netflix's platforms are much better and Netflix could inject some fresh blood into Hidive's dwindling catalog with content from its own backlist.

Related posts

Japan's phantom content boom
Netflix in Japanese (1)
Netflix in Japanese (2)
Netflix in Japanese (3)
Samurai vs Ninja
Japanese language links

Labels: anime, business, crunchyroll, hidive, japanese tv, netflix, remow, sony, streaming, tubi

A scene in episode five of Spy x Family makes use of a reel-to-reel video tape recorder sitting under the television in the living room. At first, I was sure it was an anachronism. But a little research revealed that the technology existed in the 1960s when the series takes place.

Sony introduced the CV-2000 video tape recorder (VTR) in 1965 as part of its home electronics line. At the time, the CV-2000 retailed for $695. Adjusted for inflation, that'd be $7000 today. I'm sure Lloyd put it on his expense account (which his handler complains about).

In Japan, the initialism VTR is still used to refer to prerecorded video content on broadcast television (even though it's all digital by now).

Labels: anime, business, history, japanese culture, japanese tv, sony, tech history, technology, television

If you needed a reason to get a Crunchyroll premium subscription, Spy x Family is it.

If nothing else, Spy x Family is a great homage to classic spy series from the Cold War era like Get Smart, It Takes a Thief, Mission: Impossible, The Man from U.N.C.L.E., I Spy, and The Saint (in which Roger Moore plays a better James Bond than when he was cast as James Bond).

You know, back in the good old days when we could safely assume that democracies were superior to autocracies and the good guys acted on behalf of the greater good.

In Spy x Family, the European setting is roughly based on East and West Germany during the 1960s, though this East Germany is economically freer and more politically turbulent than that East Germany. A better comparison might be Taiwan and post-1997 Hong Kong.

Operating under the code name Twilight, super spy Lloyd Forger has been tasked with establishing a diplomatic back channel with reclusive party leader Donovan Desmond. Desmond's sons attend Eden Academy, so Forger's handlers conclude that the best cover story is for Forger to enroll his child at the academy.

To do that he will need a child. And a wife. And a dog. A family, in other words.

He rescues Anya from a shady orphanage and arranges a paper marriage with Yor Briar, who has reasons of her own to shed her single status. What Forger doesn't know is that Anya is a telepath and Yor is a professional assassin. And the dog can see the future, except only Anya can communicate with him.

Because of her psychic powers, Anya is privy to the secret lives of her pretend parents, though this knowledge is filtered through the eyes of a precocious six-year-old child (who is probably five but said she was six because she knew that's what Lloyd wanted and was desperate to get out of the orphanage).

As far as Anya is concerned, her top priority is keeping the family together, as fake as it may be, while helping Lloyd complete his mission. And while Lloyd and Yor are always telling themselves they'll go their separate ways, they find themselves growing increasing comfortable with their artificial family life.

There are additional sitcom complications, such as Yor's younger brother being a member of the State Security Service (the equivalent of the Stasi). While Yuri is aware that a foreign agent named Twilight is in the country, he is is too flustered by Lloyd's marriage to his sister to realize that he's right under his nose.

Yuri is equally unaware of his sister's sinister side job. Undoubtedly one of those siloed need-to-know things.

Directors Kazuhiro Furuhashi and Takahiro Harada deftly walk a thin line, keeping the tone of the story simultaneously smart and silly without being stupid. Lloyd's side missions are quite thrilling in their own right too.

If we could go back in time, the perfect cast for a live-action version would be Dick Van Dyke and Mary Tyler Moore as Rob and Laura Petrie from The Dick Van Dyke Show. I'd love to seem them play against type and switch on a dime from normal (if somewhat goofy) middle-class parents to steely-eyed operatives.

The difference between the two leads is that Yor naturally defaults to Laura Petrie mode. For her, assassin really is just a side gig. Switching out of full-time spy mode is more difficult for Lloyd.

The second half of the second season reverses the roles. Yor is sent on a mission that constantly throws her into precarious situations that call on her talents as a cool and competent cutthroat killer. In her absence, Lloyd has to figure out how to be a full-time father figure.

In the universe of secret superheroes, the controlling half of the dual personality—Clark Kent or Superman, Bruce Wayne or Batman—will ultimately determine the direction of the narrative. For Bruce Banner and the Hulk, the conflict arises out of the irradicable nature of the struggle.

This is the question that Lloyd will ultimately have to answer. The decision would end the show in its current form, but given such wonderful characters, I would very much like to see how our family of spies adapts after the Berlin Wall falls.

Spy x Family is a well-crafted series where the long arc of the show can be stretched out without frustrating the audience, allowing the writer and director to get creative with one-and-done episodic plots. Exactly what former network executive Paul Chato identifies as the recipe for a successful television series.

Crunchyroll has both seasons of Spy x Family and Spy x Family: Code White. Tubi has five seasons of The Dick Van Dyke Show and six seasons of The Saint.

Labels: anime, anime reviews, business, crunchyroll, geography, politics, streaming, television reviews

When printing a book on paper, publishers in Japan typically pay royalties at the time of the print run. So a publisher isn't about to order a run of 100,000 books, churn out a press release boasting "100,000 books in print!" And end up shredding three-quarters of them.

Because the publisher would still be out of pocket for the royalties on those 100,000 books.

As a result, as illustrated in Sleeper Hit, a cautious publisher starts small, tracks the weekly sales numbers, and only prints a second edition when demand significantly outstrips the supply (the Japanese title of the series translates as "Print the Second Edition").

The typical long-tail manga (that didn't generate a ton of online buzz during first-run syndication) starts out with small print run. Unless brought back to life by an anime series or a live-action adaptation (or as in Sleeper Hit, a grass roots marketing push), that'll be it.

As a result, most tankoubon (paperback manga published in book format) do not stay in print for long.
But with ebooks, no published title should ever go out of print. As long as the files were archived, any manga published since the advent of digital typesetting can be easily converted to ebook format (the process is a bit tougher with text).

For Japanese emanga, BookWalker has become my online retailer of choice. You can access the English and Japanese sites with a single account and view your digital libraries in a browser or via the Android and iOS apps. (BookWalker no longer supports a desktop app.)

On the Japanese site, you can switch to the English site by clicking Global Store at the top right. On the English site, the button is labeled 日本ストア(Japan Store). One neat feature is that when you search for a manga in a series, it will return a link to the series as well.

Amazon is still worth checking out. Its prices are competitive, the Japanese Kindle store will keep growing, and it has a decent desktop app. Then again, BookWalker is no slacker when it comes to sales and specials too. All the more so given the current exchange rates.

Related links

BookWalker (Japanese)
BookWalker (English)
Kindle Store
Yes Asia

Labels: books, bookwalker, business, ebooks, manga, publishing

Earlier this year, The Hollywood Reporter ran a story about the international rise of Japan's domestic entertainment industry.

Aside from anime, which continues to see dramatic increases in supply and demand, I remain skeptical that we are "on the precipice of a [live-action] content boom" from Japanese production houses. Rakuten Viki is a good yardstick and it continues to rely heavily on South Korea, China, and Southeast Asia for content.

Not Japan (despite Viki being a Japanese company). However, I do agree that despite the plodding evolution of the market,

the live-action series space is the area of Japanese entertainment where the surging investment from big foreign streamers is changing production standards most and where insiders say there is the biggest potential for a reinvigorating shake-up.

"Big foreign streamers" pretty much means Netflix. And maybe Jme TV, if it ever gets its act together.

Netflix has a strong presence in Japan and has been increasing the number of licensed and in-house productions it is sending east across the Pacific. Among subscription services, Netflix has the third biggest anime catalog in the North American market after Crunchyroll and Hidive and is getting competitive in live-action as well.

Although the live-action Japanese language catalogs at Netflix and Viki are about the same (adding in anime doubles the size for Netflix), Netflix has a wider range of curated content and an equally affordable entry point. And for now, Netflix is acquiring Japanese content for its North American catalog at a decidedly faster pace than Viki.

So little new Japanese content is showing up on Viki that I wonder if it decided to focus on Kdrama rather than compete with Netflix and NHK Cosmomedia. NHK Cosmomedia dumped all its premium streaming eggs into the Jme TV basket and is very likely staking a claim on every live-action series produced domestically.

I'm not convinced that effort is going to pay off. To start with, unlike Viki and Netflix, NHK Cosmomedia localizes very little of its catalog. Which brings us back to Netflix and Samurai vs Ninja and Tubi (that licenses Samurai vs Ninja content) as the only sure bets for localized live-action Japanese television going forward.

Though as I have pointed out previously, I can't pretend this is a great loss, as live-action Japanese television melodrama is a genre that has slowly but surely lost much of my interest.

Related posts

Japan's phantom content boom
Netflix in Japanese (1)
Netflix in Japanese (2)
Netflix in Japanese (3)
Samurai vs Ninja
Japanese language links

Labels: anime, business, japanese tv, jdrama, jme, netflix, samurai vs ninja, streaming, television, tubi, viki

The walled gardens built around electronic media in Japan hail back to the heyday of the anime DVD boom. Reimportation became an issue due to the big price differences between domestically produced DVDs and what you could order from Amazon US or buy at Walmart and ship abroad.

In Japan, copyrighted works like music, movies, and books are exempt from price fixing laws that prohibit the imposition of resale price maintenance rules on resellers. That means a Japanese publisher can enforce the manufacturer's suggested retail price (MSRP) on intellectual property published and sold in Japan.

Even so, the reimportation of Japanese books has never been part of the debate. Piracy has since become a bigger problem. But, if anything, walled gardens exacerbate the piracy problem.

And yet those walled gardens persist.

When you publish a Kindle ebook on Amazon's KDP platform, you can make it available on all Amazon platforms. In a sane world, every digital title in the Amazon catalog would be listed in every Amazon store worldwide. But purchasing Japanese Kindle ebooks on Amazon outside of Japan requires jumping through a bunch of hoops.

Precisely the sort of thing the World Wide Web was supposed to eliminate by being, you know, World Wide. Some progress has finally been made on that front, with legal Japanese IP finding purchase outside the walls.

Amazon US breaks out Japanese as its own category in the Foreign Language section of the Kindle store. Given the great appeal of manga, the e-walls there are crumbling the fastest. The Japanese edition of Ascendance of a Bookworm can be purchased from Amazon US in both the ebook and paperback formats.

But wait! Upon closer inspection, that paperback actually ships from Sakura Dreams, a third party seller, not Amazon itself.

Those walled gardens still exist. Companies like Apple and Amazon are basically tossing titles over the walls rather than breaking them down and creating an all-inclusive catalog in the cloud.

This makes sense for paperbacks, as warehousing and shipping traditionally printed books is expensive. It shouldn't be an issue with ebooks.

Except it is. For the customer, even in the digital realm, Amazon Japan is treated as a completely separate entity from Amazon US. For example, Amazon Japan carries the Japanese and English editions of Yokohama Shopping Log. Amazon US only has only the English edition.

By contrast, you can access both the Kadokawa BookWalker English and Japanese catalogs from a single account. And with yen exchange rates hitting lows not seen in forty years, Japanese ebooks are a bargain abroad. You can read BookWalker ebooks in a browser or by using their apps, which work like the Kindle Reader apps.

BookWalker has the English and Japanese ebooks for Yokohama Shopping Log on its respective websites. Granted, BookWalker is the storefront for a single publisher. But the only obstacle here is scale.

Amazon Web Services is the biggest cloud computing platform in the universe. Scale isn't a problem. Amazon could merge their ebook catalogs or take the single-login approach. Either way, "Mr. Bezos, tear down this e-wall!" (Yeah, I know, he's not really in charge anymore, but I couldn't resist the reference.)

Related links

BookWalker (English)
BookWalker (Japanese)
Kindle Store
Yes Asia

Labels: books, bookwalker, business, ebooks, kadokawa, kindle, manga, publishing, streaming, technology

Honda will stop selling motorcycles with 50cc and smaller internal combustion engines in the next fiscal year. That means drawing the curtains on the Super Cub, once the most popular motorcycle in the world. With a four-speed clutchless transmission geared for utility, the Super Cub sold 100 million units since going into production in 1958.

Alas, in recent years, the popularity of the 50cc motorcycle class has waned due to the

proliferation of electric bicycles and the rise of electric scooters. Around 1.98 million motorcycles in the category were shipped in 1980 but the number plunged to around 90,000 by 2023.

Stricter emissions regulations factored into the equation as well.

I had a 400cc CB400T Honda Hawk in college. When I first lived in Japan almost half a century ago, Super Cubs equipped with delivery rigs were ubiquitous on the backstreets of Tokyo.

My rekindled affection for Honda motorcycles this time around is thanks to one of my very favorite anime. Super Cub is based on the light novels and manga by Tone Koken and was made into a 2021 series by Studio Kai.

Koguma is a high school student living a lonely life in the exurbs of Yamanashi Prefecture. Her life undergoes a major change when she buys a vintage Super Cub to commute to school. Her Super Cub catches the attention of classmate Reiko, a Super Cub fanatic, and Shii, whose eccentric parents run a German-style bakery and coffee shop that Reiko frequents.

What follows is textbook slice-of-life storytelling. The only episode with a traditional narrative arc has Reiko attempting to conquer Mt. Fuji on a Super Cub (which actually has been done). The rest might better be called "Zen and the Art of Super Cub Maintenance." Of course, one of those classic Super Cub delivery rigs makes a cameo appearance.

The series concludes with a Super Cub road trip chasing the cherry blossom season down to the southernmost tip of Kyushu. Yeah, it's basically a six hour commercial for Honda, but what a great commercial it is!

The Super Cub C125 is available in North American. Its 125cc engine makes it a full-fledged motorcycle and not a scooter. (The original Super Cub had a 49cc engine to avoid being legally designated a motorcycle in Japan.) If the day comes that I find myself with a couple of grand burning a hole in my pocket, I have to hope it will still be on the market.

Super Cub is streaming on Crunchyroll.

Labels: anime, anime reviews, business, japanese culture, personal favs

Many of the Japanese historical dramas on Tubi are distributed by Samurai vs Ninja. As the name makes clear, it focuses on action-oriented Edo period movies and series. I got to wondering who came up with such a great name and dug up the following.

The service launched in 2023 as a joint venture between international distributor Remow and Nihon Eiga Broadcasting, which also runs its own pay TV channel for historical dramas. Samurai vs Ninja is active in forty countries around the world.

The corporate vision statement on the Remow website sums up the underlying problems with Japanese content distribution that have been brought into stark relief by the soaring popularity of Kdrama. Well, somebody finally decided to do something about it.

We hear more and more about Japanese productions being viewed around the world. However, the number of platforms on which Japanese titles can be viewed is limited. The truth is that many users all around the world are viewing pirated copies rather than using legitimate platforms. Japanese entertainment is an expression of our culture and our identity, and we want to deliver this entertainment culture to the people of the world along with the identity of our thoughts and feelings.

Remow has identified a chronically underserved market (while NHK Cosmomedia invests in a vanishing niche with Jme TV). Samurai vs Ninja is a work in progress though I have to wonder if its appeal might prove too narrow. Maybe add "Cops vs Yakuza" to the mix next. And lean harder into licensing.

I expect that Sony will end up being taught as a case study in business schools for wisely resisting the siren song to launch its own branded streaming channel. It already owned Aniplex, an anime production and distribution company, and then purchased two established anime streaming services.

Sony subsequently merged Funimation and Crunchyroll into a worldwide operation under the Crunchyroll brand. It didn't have to spend the time and resources building the whole thing from scratch with untested original content.

Owning a bunch of content doesn't matter much if nobody knows about it and can't access it. To its credit, the Samurai vs Ninja YouTube channel is jam-packed with sample episodes and promotional material. Although for now, aside from the website, the only streaming apps are for Android and Apple.

Related links

Samurai vs Ninja (official website)
Samurai vs Ninja (YouTube channel)

Labels: business, crunchyroll, history, japanese culture, japanese tv, jme, nhk cosmomedia, remow, samurai vs ninja, sony, streaming, technology, tubi

In my previous post on the subject, as an explanation for why Jdrama trails so far behind anime in the international marketplace, I theorized that Jdrama has difficulty syncing the amount of story available with the amount of time available over the typical run of a television series.

I will now try applying Occam's razor to the question, which broadly holds that the simplest theory is usually the best.

Sturgeon's law states that 90 percent of everything is crap. Statisticians call this phenomenon the Pareto principle, also known as the 80/20 rule. In this case, 20 percent of the entertainment produced represents the 80 percent of the entertainment that's worth watching. The obvious solution, it would seem, is to just produce that 20 percent to start with.

The problem, as screenwriter William Goldman famously described Hollywood, is that "Nobody knows anything." The smartest people in the room can rarely predict what that 20 percent will be ahead of time.

Even when the majority of consumers of a product agree about what is objectively good, that consensus is not necessarily synonymous with what they all like or what they are all willing to pay for. Once you start dividing the entertainment pie into mediums, audiences, and genres, the slices that appeal to any one person are going to end up being pretty thin.

When it comes to anime, I generally avoid isekai and anything that involves people getting trapped inside video games. Battle shonen like Jujutsu Kaisen test my patience too. In other words, I steer clear of many of the most popular genres (though I did enjoy Reborn as a Vending Machine and Chainsaw Man, that flipped a bunch of worn out formulas on their heads).

And yet, even taking those genres off the table, there are enough titles left over every season that I still have to whittle down the list of new shows I want to watch. With distributors like Crunchyroll and Netflix buying everything that the anime industry puts out, the pie keeps growing and growing and those thin genre slices start getting pretty big all on their own.

As Miles Atherton points out, the anime pie is now so large that, with the exception of children's television, more anime series are produced every year than all of the animated television programs in the rest of the world combined.

The expanding audience encourages distributors to buy more content, and anime producers in Japan to make more content, and more talent to enter the field, which increases the odds that the audience will find something to keep them watching. It's the virtuous circle of art and commerce that rewards more with more. Also known as the Matthew effect.

Kdrama is now in the same place.

At this rate, unless a major player like Netflix begins buying content like crazy, I don't see Jdrama expanding outside a few streaming niches.

If Edo period dramas are your thing, Samurai vs Ninja has a whole website just for you. Rakuten Viki focuses on romance, but even Viki (a Japanese company) acquires ten times as much Kdrama as Jdrama. Jme TV is the only active player licensing content across the board. But it localizes almost nothing in its catalog, which places a hard cap on future growth.

In the meantime, anime keeps going from strength to strength if only on the strength of numbers alone.

Related posts

Anime reassessed (pacing matters)
Anime reassessed (culture matters)
Anime reassessed (numbers matter)

Labels: anime, business, japanese culture, japanese movie reviews, jdrama, jme, kdrama, samurai vs ninja, technology, viki

NHK Cosmomedia has created a classic Hobson's Choice. Just as Henry Ford famously offered the Model T in any color as long as it was black, now you can legally livestream any live-action Japanese content as long as it's on Jme TV. (Crunchyroll simulcasts most of its new anime content every season.)

Dish briefly picked up Family Gekijyo after getting dumped by TV Japan. DirecTV offers Nippon TV as a replacement for TV Japan. NHK World Japan aside, there's no Japanese programming left on Xfinity or Dish. By contrast, Korean live-action content is available everywhere and on all platforms. Even Tubi has two dedicated Kdrama channels.

Live-action television comprises a paltry 5.5 percent of Japan's media exports. Fuyuhiko Takahori points to the cour system, with small budgets and short run-times holding down audience size, which limits budgets and run-times. But as anime has proven, I don't think the cour system is the impediment Takahori makes it out to be.

The cour-length season became standard practice in North America back during the premium cable days, long before streaming took off.

There's nothing wrong with the episode counts of the typical Jdrama series. The push, rather, should be to increase audience size. NHK Cosmomedia's overpriced and poorly designed streaming service is the wrong approach. If NHK cannot reduce costs to the consumer, it should let somebody else handle the business.

Another part of the problem may be a sibling rivalry. NHK World Japan is a worldwide service with an international audience, available for free online and streaming, on cable and satellite, and OTA in nineteen North American markets.

NHK World Japan is on YouTube and even shows up in screensaver ads on my Roku. Compared to NHK World Japan, NHK World Premium (née TV Japan) has taken over a vanishing niche. Jme TV is not a long-term solution. Granted, if you're looking for a one-stop shop, now you don't have a choice, unless one of the choices is "None of the above."

Here are a few possible solutions. I was also going to suggest creating a VOD sumo channel but Jme has already done that. So kudos for that. However, I would mirror the sumo channel on NHK World Japan as well.

• Move Jme Select to the free NHK World Japan website and use the same templates for the program guide. Jme Select has the same format as NHK World Japan, meaning a six-hour block of programs repeated four times a day. NHK World Japan should also add the Asadora with subtitles. It'd be a great PR move.
  
  Like NHK World Japan, the Select programming would be primarily news and infotainment. The premium drama and variety content would remain behind the paywall. Even NHK World Japan content could be reused by removing the dubbing and ADR.
• Do a deal with Rakuten Viki similar to the deal Viki has with Kocowa. Kocowa is South Korea's far more affordable equivalent of NHK World Premium. The $10/month Viki Pass Plus plan gives subscribers access to Kocowa and the entire Viki catalog, that includes VOD content from across Asia, including Japan.
  
  A hypothetical Viki Pass Japan Plus plan would provide subscribers with access to Viki's VOD catalog and all of the non-localized material that previously ended up on TV Japan. One big advantage here is that Rakuten Viki is a well-designed and well-known (in its niche) website with all of the streaming apps in place.
• Okay, instead of doing a deal with Rakuten Viki, at least copy their website and app designs. Viki really does have one of the best streaming UIs in the business. And then only stream the newscasts live (simply copy the news section from NHK World Premium). Make the rest of the programming available as VOD.
• If nothing else, the core VOD streaming service should cost considerably less. HIDIVE and Viki charge $6/month. Kocowa and Netflix start at $7/month. You can bundle Viki and Kocowa for $10/month. Crunchyroll's basic tier is $8/month. HIDIVE, Viki, and Crunchyroll offer discounted annual subscriptions.

And for a non-hypothetical option, simply go elsewhere. If you're willing to forgo the latest and greatest from prime time Japanese TV and do a bit of spelunking through sites like Viki, Tubi, and Netflix, there is plenty of (legal) live-action content available at far more affordable prices and even for free.

Related posts

Jme TV
NHK World Japan
Live-action Japanese TV
Jme TV (grumpy old man edition)

Labels: business, japanese tv, jme, nhk, nhk cosmomedia, nhk world, streaming, technology, television

In its announcement for the Jme TV streaming service, NHK Cosmomedia said that "We are planning to add new features [starting in] April." The Roku app arrived at the beginning of March, though it is little more than a remake of the dLibrary Japan app it replaced.

The big new feature is the addition of NHK World Premium as a replacement for TV Japan.

The rollout actually began on March 19. March 20 was the official start date for transitioning legacy TV Japan customers to the new service, with a 30-day free trial period tossed in for current Jme TV and TV Japan subscribers. So I'll stick around for at least another month.

The only noticeable change to Jme is the addition of the three (grossly oversized) buttons pictured above.

Jme Select
NHK World Premium
NHK World Japan

Jme Select uses the same format as NHK World Japan (a six-hour block repeated four times a day) but with content based on the domestic NHK feed. The NHK World Japan button simply mirrors the live stream that is also available at the NHK World Japan website (for free).

The NHK World Premium content is the live stream used in Europe since NHK shut down its European satellite service (JSTV) at the end of October 2023.

A Schedule link has been added to the Jme website and app, though the program guides at the NHK World Japan and NHK World Premium websites are easier to follow. For the latter, plug in your time zone at the top and you're good to go.

I am baffled why NHK Cosmomedia didn't repurpose the NHK World Premium website since the programming is the same. The NHK World Japan and NHK World Premium sites are better designed and far more functional. The Jme website and app have the same lousy user interface.

I have to hope that once everything is up and running, NHK Cosmomedia will rebuild the TV Japan website as the new home page. Though at the current prices, I won't be sticking around to use it in any case.

NHK Cosmomedia grandfathered in a two-tiered subscription plan for dLibrary Japan subscribers, with the VOD tier at $15/month. I might have been tempted at the original $9.99/month rate. That temptation evaporates at $15/month. At $25/month, I don't have to give it a second thought.

So I'm gone after the trial period ends. But I'll still give it a month and a half to see how the whole thing works. The video quality so far is certainly satisfactory.

Related posts

Jme TV
NHK World Japan program schedule
NHK World Premium program schedule

Whither TV Japan
The end of TV Japan
Jme TV (grumpy old man edition)

Labels: business, dlibjapan, japanese, japanese culture, japanese tv, jme, streaming, technology, television, tv japan

Based on pretty good evidence, namely that TV Japan had disappeared from the international lineups of every single cable and satellite service in North America, I concluded that NHK Cosmomedia had pulled the plug on its TV Japan contracts. It also followed that the reason the TV Japan website hadn't been updated was because it was going away by April 2024.

Well, now it is official. TV Japan will expire in six weeks.

After more than three decades of broadcasting Japanese television programming to audiences across North America, we regret to inform you that TV JAPAN will cease its broadcast on March 31 [and] will no longer be accessible [as a cable or satellite service] as of April 1, 2024.

And what will replace it? Jme TV, of course.

With Jme, you'll have access to live NHK news, the latest dramas, popular movies, and much more—all conveniently accessible on internet-connected devices. With Jme, you’ll have the flexibility to enjoy your favorite Japanese programs from the comfort of your home or on the go.

I also speculated that the current Jme TV website may be a placeholder. After all, the TV Japan URL is going to be available pretty soon. A simple redirect would take care of that. But we'll find out in April. Morbid curiosity remains my main motivation now. If NHK Cosmomedia persists with the TV Japan pricing model, that's when my subscription ends as well.

Related posts

Jme TV
Whither TV Japan
Jme TV (grumpy old man edition)

Labels: business, jme, nhk, nhk cosmomedia, streaming, television, tv japan

The Jme TV website has been live for a month. It remains a work in progress. The layout is bare bones. Site navigation barely exists. A Roku player is "coming soon." But rest assured that "We are planning to add new features from April," which suggests the current website may simply be a placeholder.

To give credit where it is due, you can now bookmark shows in your browser and you don't get logged out every time you close the browser tab.

Still, it wouldn't hurt to fix the UI problems, such as a useless banner that takes up half of the home page. The oversized genre icons that belong in a menu. Get rid of horizontal scrolling. NHK World Japan has a list-based program guide. Viki has a grid-based program guide. Both are so much better. Pick one.

I really cannot overemphasize how badly designed the Jme TV website is and how difficult it would be to scale in its current configuration. Again, I have to hope it is only a placeholder and something better will emerge in April.

In Japan, everything starts in April, from the school year to the corporate fiscal year. Except for the NHK Taiga drama. It starts in January. Speaking of which, new episodes of the Taiga drama are being added every week. Along with other recent TV Japan content, the catalog no longer feels so threadbare.

Although it's akin to filling a swimming pool with a squirt gun.

My theory for the premature rollout is that NHK Cosmomedia went ahead and pulled the plug on its TV Japan cable contracts and has to fill that hole by April 2024 with something. They should have followed the herd and called the new site TV Japan Plus or NHK World Plus and reused what they had on hand.

As a previous dLibrary Japan subscriber, I signed up for $9.99/month. That $9.99/month price lasts three months and then skyrockets to $25/month, which makes this a three-month experiment. Nothing NHK Cosmomedia has put on the table so far is worth $9.99/month, let alone 2.5 times that.

Once upon a time, TV Japan had a monopoly on live-action Japanese content and could charge whatever the market could bear. That didn't mean we liked it. As one Reddit commenter puts it, "$25/month for mostly NHK through an already overpriced cable package was one of the larger ripoffs in my life."

Taken together, there is plenty of Japanese content on Viki ($5.99/month), Netflix ($6.99/month), and Crunchyroll ($7.99/month) I could be watching instead. All three don't add up to $25/month and I don't subscribe to all three at the same time. And that's not counting NHK World Japan (free) and Tubi (free).

The only criteria Tubi appears to follow when licensing Japanese content is that it's cheap and available. It's an approach that delivers a lot of dreck, but at the same time, often yields pleasant surprises, like the Edo period Detective Dobu television series from 1991. I just wish Tubi would make it easier to find.

If NHK Cosmomedia had any sense, it'd make the site free until it becomes fully functional and then copy Rakuten Viki's pricing plan, starting at $5.99/month.

It could offer a premium tier to those who want to watch live broadcasts and real-time news (though NHK's domestic news programs are free on the NHK World Premium website).

Anyway, we'll find out in April if there is any there there. I have to admit, morbid curiosity is my main motivation now. Like, you can't sign up for TV Japan using the information on the TV Japan website. It points you to providers who have removed TV Japan from their lineups. But that page hasn't been taken down.

This is the same page that states, "The price of TV Japan is about $15/month." That has never been true and yet it's been posted there for a year. One cynical explanation is that it doesn't matter because it's all going away in April. Another is that the left hand doesn't know what the right hand is doing.

Oh, and to answer a previous question, the name "is derived from the hope that Jme can help bridge Japan (J) and (me)." At least the URL is easier to remember.

Related posts

Whither TV Japan
dLibrary Japan (big upgrade in the works)

Labels: business, dlibjapan, japanese tv, jme, nhk, nhk cosmomedia, nhk world, streaming, television, tv japan

NHK Cosmomedia once had a near monopsony and monopoly when it came to the cable and satellite TV markets in North America. Nippon TV briefly forayed into the business on DirecTV while cable providers only offered TV Japan.

As a result, NHK Cosmomedia became the primary buyer and distributor of live-action content from Fuji TV, Nippon TV, TBS, TV Asahi, TV Tokyo, and Wowow, with NHK World Japan relying largely on JIB TV.

Unlike anime, few other platforms have demonstrated a great desire to compete in this space. Even Rakuten Viki and Netflix focus most of their programming efforts in Asian on Kdrama. Japanese content is more of a side gig.

Which is why TV Japan has been able to levy a $25/month premium for the past three decades. By contrast, Kokowa, the Korean equivalent of TV Japan, charges $6.99/month for its streaming service (also available on Xfinity X1).

Nevertheless, I grudgingly paid the price when TV Japan was on DISH and the grand total came to $42/month. When TV Japan left DISH and went to DirecTV and Xfinity, the overhead almost doubled the total into no way territory.

By then, more affordable options had become available. Crunchyroll offers a vast library of anime for $7.99/month. You can stream NHK's domestic newscasts and Japan's commercial news services post their live feeds to YouTube. NHK World Japan is free.

In the meantime, streaming has been eating away at traditional cable TV like a hungry great white shark. As Luke Bouma sums up the bad news,

In just the first half of 2023, cable TV companies lost over 2,748,000 TV subscribers. All together, cable TV companies are losing about 15,000 subscribers every single day in 2023. If this trend continues, cable TV companies will lose over 4 million subscribers in 2023.

As things turned out, in 2023, Comcast alone lost over 2,036,000 TV subscribers and another 38,676 Internet customers to 5G home Internet and fiber.
As bad as things are for Comcast, the decline of traditional cable TV presents an existential threat to niche entertainment products like TV Japan.

This demographic reality first struck home in Europe, where NHK's home satellite service (JSTV) shut down on October 31, 2023, citing a decline in subscribers. In its domestic market, NHK merged BS1 and BS Premium into NHK BS on December 1, 2023.

Things that can't go on forever won't. The question is how long forever is. In this case, it may have already happened. A commenter points out that TV Japan is no longer in the international channel lineups on the Xfinity and DirecTV websites.

Indeed, while the TV Japan website still lists Xfinity as a provider, if you navigate to the international channels on DISH, Xfinity, Optimum, and DirecTV, the Japanese option is gone. TV Japan is also not available on any of the live TV streaming services.

Spectrum will formally bid TV Japan goodbye at the end of March.

TV Japan and TV Japan HD on channels 1500 and 2587 will cease programming and will no longer be available on the Spectrum TV lineup after March 31.

The obvious conclusion is that, after over three decades on satellite and cable, NHK Cosmomedia is abandoning traditional linear TV as the content delivery vehicle for TV Japan in North America, with a target date of April 1, 2024.

If so, NHK World Japan likely has a lot to do with the decision. NHK Cosmomedia launched NHK World Japan in 1998 and has since transformed it into a free livestreaming, video-on-demand, and (in some areas) over-the-air service.

So it has been there and done that and should know the ropes. Although since TV Japan only broadcasts the news and some sporting events live, it may not need to livestream at all.

In any case, this would explain why Jme TV is charging $25/month for new sign-ups. Because that's been the cost of a TV Japan subscription since time immemorial. Then why not host TV Japan on the TV Japan website? We should find out in April.

But let me wildly speculate. The first Jme TV signup email that NHK Cosmomedia sent out by accident suggested a tiered subscription model. What we could be getting in April is a livestream link to TV Japan.
The way the old dLibrary Japan website had a link in the masthead to NHK World Japan. I'm thinking something like that.

Related links

NHK World (Japanese)
NHK World (English)
TV Japan
News from Japan
Jme TV
Japan's phantom content boom

Labels: business, dlibjapan, japanese tv, jme, streaming, technology, tv japan

The great thing about streaming is that you can sign up for a month, watch what you want to watch, and then sign off (my Netflix approach).

Even if you're not interested in the rest of the Viki catalog, I recommend subscribing for a month (or two) to watch Isekai Izakaya Nobu, Sleeper Hit, and 99.9 Criminal Lawyer.

The first is a cute live-action drama that is better than the anime (and I usually steer clear of isekai).

What makes the isekai part of Isekai Izakaya Nobu work is that it ultimately doesn't matter that much. The show posits that the back door of the restaurant exits onto an alleyway in Kyoto. The front door opens onto a sort of alternate universe Geneva during the Habsburg Dynasty.

Nobody wastes much effort asking why (or wonders how the electric lights work) and nobody really needs to.

This is ultimately a food-focused show and the setting is an excuse to introduce Japanese cuisine to people who have never heard of it before. There are melodramatic arcs that tie the episodes together but they never overwhelm the rest of the story. The meals are ultimately the main characters.

Viki has two seasons of the live action series. Crunchyroll has one season of the anime.

Sleeper Hit follows the triumphs and travails of the editorial staff at a second tier manga imprint. They are one small division in a big publishing house with healthy enough sales to keep it alive but not in the same stratosphere as Young Jump (and thus have to worry about their best talent getting poached).

The Japanese title translates as "Print the Second Edition!" That is the turning point in the life of a manga. Manga magazines do well to break even and most mangaka lose money during serialization. They only end up in the black when a series has enough chapters to justify the release of a tankoubon edition.

The show starts out like a sitcom but soon turns into a serious drama about commerce and creativity. The story arcs make no bones about the punishing deadlines, the inextricable link between business and art, and the primacy of story, with the fickle reader exercising the final vote on success or failure.

We are taken through the life and death of a manga, from acquisition to serialization to cancelation, including a poignant scene in which the company president takes two of the new hires on a pilgrimage to the warehouse where the returns (all of the unsold books and magazines) are getting shredded.

The outstanding cast includes Yutaka Matsushige (Solitary Gourmet) as the managing editor, Joe Odagiri (Midnight Diner) as a senior editor given to bouts of philosophizing, and stars Haru Kuroki as an energetic newbie hired right out of college after the CEO challenges her to a wrestling match.

That last sentence will make more sense once you watch the first episode.

Sleeper Hit should be watched along with Bakuman. The anime covers the manga industry from the perspective of a pair of budding mangaka working hard to create a break-out hit.

I'm a fan of the traditional police procedural (following the one mystery per episode formula) and 99.9 Criminal Lawyer qualifies on all counts.

Ittoku Kishibe (best known as the Machiavellian government minister on Aibou) plays the managing partner at a big law firm. He recruits the eccentric Hiroto Miyama (Jun Matsumoto of the boy band Arashi) for a newly formed criminal defense division.

Character actor and Kabuki veteran Teruyuki Kagawa is Miyama's ornery boss. The "99.9" refers to the conviction rate in Japan's criminal courts, so his skepticism is understandable. Even in modern Japan, the accused is pretty much presumed guilty until proven innocent.

Related links

Isekai Izakaya Nobu (Viki)
Isekai Izakaya Nobu (Crunchyroll)
99.9 Criminal Lawyer
Sleeper Hit!

Labels: anime, anime reviews, business, crunchyroll, fantasy, japanese, japanese tv, manga, publishing, streaming, tubi, viki